Welcome!
to Popular Rice – Where Quality Meets Tradition
About
At Popular Rice, we’ve proudly served Pakistan’s rice industry for over 14 years, offering premium quality rice at competitive prices. Our journey began in the heart of Karachi’s Jodia Bazaar and has grown into a trusted name across Sindh and Baluchistan.
With a commitment to excellence, we specialize in supplying a wide range of rice varieties under our own brands products that rival expensive national labels in quality, but at far better prices. Our goal? To deliver taste, nutrition, and value to every plate.
Why Choose Popular Rice?
14+ Years of Experience
Premium Quality at Affordable Prices
Trusted by Distributors & Retailers Across Pakistan
Focused on Customer Satisfaction & Market Growth
We are now preparing to expand internationally, launching new brands to meet global packaging and quality standards.
Join thousands of households and businesses who trust Popular Rice for their everyday meals and special occasions.
Explore our Products
Become a Distributor
Reviews
Our average customer rating is 4.8 / 5
5/5
I've been using Popular Dhamaka rice for over a year now, and it’s become a staple in my kitchen. Whether I’m making biryani or plain boiled rice, the grains always come out perfect fluffy, aromatic, and never sticky. And the price is much better than the big brands!
Sana A., Karachi
5/5
Popular Rice is my go-to choice now. I especially love the Silky Basmati it's long-grain and has a beautiful fragrance when cooked. Even my guests ask which brand I use! Highly recommended for every Pakistani home.
Hira B., Quetta